WALAI AutoLIB – RSSRSSWALAI AutoLibService Design for Business : A Practical Guide to Optimizing the Customer Experience / Ben Reason.http://lib.tat.or.th/catalog/BibItem.aspx?BibID=b00010369<img src="http://tourismlibrary.tat.or.th/bookcover/10369/10369-fc-t.gif" align="left" height="150" width="120"/>This is Service Design Thinking / Marc Stickdronhttp://lib.tat.or.th/catalog/BibItem.aspx?BibID=b00010372<img src="http://tourismlibrary.tat.or.th/bookcover/10372/10372-fc-t.gif" align="left" height="150" width="120"/>Mapping Experiences : A Complete guide to creating value through journeys, blueprints & diagrams / James Kalbach.http://lib.tat.or.th/catalog/BibItem.aspx?BibID=b00010625<img src="http://tourismlibrary.tat.or.th/bookcover/10625/10625-fc-t.gif" align="left" height="150" width="120"/>The Service Innovation Handbook : Action-oriented Creative Thinking Tollkit for Service Organizations /http://lib.tat.or.th/catalog/BibItem.aspx?BibID=b00018319<img src="http://tourismlibrary.tat.or.th/bookcover/18319/18319-fc-t.gif" align="left" height="150" width="120"/>190226